Jaclyn Bethany: Hi, Hannah! I’m so excited to chat with you. Where did you grow up, and where are you currently based?
Hannah Weiland: I am from West London and still based there. I live off the Portobello Road.

JB: What is your first memory of fashion?
HW: I remember obsessing over a pair of Mickey Mouse leggings, I never took them off.

We used to dress up all the time and put on plays—there was a lot of cross-dressing involved!

JB: Where did the idea for Shrimps come from? When did you create your first coat for the brand?
HW: I had always wanted to make a Breton style faux fur coat, and while studying, I came across the most amazing quality faux fur. In 2013 I had a few made and sold them to friends. Then Laura Bailey wore one to London Fashion Week, and it all snowballed from there!

JB: Where does the name Shrimps come from?
HW: Shrimps is a childhood nickname—when I was born I was small and pink like a shrimp!

JB: Do you have any favorites among the women who have worn your pieces?
HW:
I was so excited when Florence Welch was photographed in her Shrimps coat. I love her style, and she gave it her own look, which I think is so important.

Shrimps is a childhood nickname—when I was born I was small and pink like a shrimp!

JB: Who would be your dream woman to dress?
HW: I would love to dress the Queen!

JB: Amazing. I hope that dream comes true for you! Besides your own pieces, what are your favorite pieces in your wardrobe?
HW: All of my shoes. I love shoes and have way too many. I particularly love Miu Miu's shoes and I have a beautiful pair of satin, daisy-printed Mary-Jane heels that I really love.

JB: Who are a few London-based creatives currently inspiring you?
HW: So many—they're all incredible. I love Molly Goddard, Simone Rocha, Ashley Williams, Isa Arfen, and many more!

JB: Where do you see yourself in the future? What are your hopes for 2017?
HW: I see Shrimps expanding more and more into Ready-to-wear, as well as experimenting more and more with different faux fur techniques. The design possibilities with faux fur and faux leather are endless and very exciting. ★

All photos by Jess Gough.

SS17 will be available to purchase at Selfridges, Dover Street Market, MyTheresa, Matches, and Nordstrom, among others.

Learn more about Shrimps: http://shrimps.co.uk/